Case Study/
Artivive' Onboarding Redesign—
Artivive is an Augmented Reality tool that allows artists to create new dimensions of art by linking classical with digital art.
Project carried out together with my co-worker Delfina Tavelli.
Problem /
Artivive is struggling to engage new users with the platform due to lack of understanding of the product during the onboarding process.
Goal /
Reduce the learning curve for new users and enhance their overall experience by improving the web’s homepage and Sign up process.
User Journey /
User expectations:
1 . Clear online information about the product and its price.
2 . Find a tool that brings art to life and requires no technical knowledge.
Research /
Usability Testing - The current Artivive website was tested in person and remotely with 6 users to collect design insights.
Interview - We spoke to 8 artists about their challenges and thoughts regarding Art today and its relationship with technology.
Key findings /
1 . Confusing layout
2 . Unappealing commercial visuals
3 . Misleading tech proficiency
4 . Insufficient tool introduction
Solutions /
1 . Site architecture
Reconstruct the website’s layout, differentiating informative content from the marketplace and clearly separating content for artists and businesses, to better communicate with the main target audience
2 . Onboarding
. Incorporate a simple, clear overview of the AR art creation process on the homepage
. During registration, outline the various plan options and their features to prevent misaligned user expectations
3 . Communication
. Use clear and unambiguous language, particularly regarding pricing and required technical expertise
. Replace technical jargon with terms familiar to all users
4 . Navigation
. Improve user navigation by integrating feedback mechanisms, system statuses and prominent CTAs, to ensure user control and freedom at all times
. Swap out unnecessary steps or elements that can confuse or distract the users
Outcomes /
Upon prototype test, we witnessed the following improvements:
1 . Users quickly grasped Artivive's purpose and benefits within 15 seconds.
2 . The site's visual appeal boosted artist engagement.
3 . User experience improved with a clearer interface and better navigation.
